Why Did Virgin America Fail?
A partial sister company to both Virgin Atlantic and Virgin Australia, Virgin America should've been destined for greatness. Yet, less than a decade and a half after it was founded, Virgin America was no more, swallowed up by the giant Alaska Air Group.
Acquired in 2016, the company was slowly merged into Alaska Airlines (the main airline in the Alaska Air Group along with regional airline Horizon Air) and was completed in 2018, with the Virgin brand being fully retired by June 2 2019.
By 2020, seemingly all remnants of the company had disappeared due to Alaska Airlines' retiring of all former Virgin aircraft and the furloughing of almost all its old staff.
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Background
Foundation
Early Years
Great Recess...
