Tag: Song Airlines

Delta Express: How Delta Tried to Beat Southwest And Lost… The First Time.
Airlines

Delta Express: How Delta Tried to Beat Southwest And Lost… The First Time.

The rise of low cost airlines has devastated airlines like Delta. As such, Delta tried to beat Southwest at their own game, using Delta Express to do so. However, this failed, but why exactly did this happen? Many of the lessons that Delta learned from the failure of Delta Express allowed them to start Song Airlines, their second low cost airline. An airline that also failed too... (adsbygoogle = window.adsbygoogle || []).push({}); Before Southwest Before Southwest was founded, Delta, as with many other legacy carriers, was one of the most profitable airlines. The Golden Age of Aviation led to Delta being extremely luxurious and quite profitable. Before and during WWII, Delta operated air mail flights as well as operating scheduled passenger flights, with the ...
Song Airlines: How Delta Tried to Beat Southwest… and Lost
Airlines

Song Airlines: How Delta Tried to Beat Southwest… and Lost

The rise of low-cost airlines has been devastating to legacy carriers like Delta. However, Delta tried to beat them at their own game, through Song Airlines. However, Song Airlines was a major flop, and after only a few years of operation, was forced to stop operating. But why did that happen? (adsbygoogle = window.adsbygoogle || []).push({}); Before Southwest Before Southwest was founded, Delta was one of the most profitable airlines in the US, not to mention the world. Delta, as with most other airlines of the era, operated flights to be at the height of luxury all the time. Prior to WWII, Delta had operated mainly air mail flights, transporting mail to and from major cities along the East Coast before eventually moving in to transcontinental air mail. A...