Delta Express: How Delta Tried to Beat Southwest And Lost… The First Time.
The rise of low cost airlines has devastated airlines like Delta. As such, Delta tried to beat Southwest at their own game, using Delta Express to do so. However, this failed, but why exactly did this happen?
Many of the lessons that Delta learned from the failure of Delta Express allowed them to start Song Airlines, their second low cost airline. An airline that also failed too...
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Before Southwest
Before Southwest was founded, Delta, as with many other legacy carriers, was one of the most profitable airlines. The Golden Age of Aviation led to Delta being extremely luxurious and quite profitable.
Before and during WWII, Delta operated air mail flights as well as operating scheduled passenger flights, with the ...
