Morris Air: The Only Southwest Contender
Southwest is known for being the largest low cost airline in the US. However, at one point in time, Morris Air was a serious threat to Southwest. They were such a threat, that Southwest had to buy the airline!
In Southwest's 50 years of flying, the only airline to threaten Southwest's success was Morris Air. In fact, many of the practices that has made Southwest so successful in recent years, actually started with Morris.
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Pre-Formation
In 1970, June Morris founded Morris Travel in Salt Lake City. Morris Travel soon became one of the largest travel agencies in all of Utah. By 1980, Morris Travel had become one of the largest travel agencies in the US.
The success of Morris Travel (and the invention of the intern...