Why is Southwest Airlines so Successful?
Low cost carriers are all the rage in Europe, with hundreds being created and going bankrupt each year. In America, however, this isn't so common. There are a few low cost carriers in the US, but by far the most successful is Southwest Airlines. What makes them so much more successful than the others?
There are a number of factors that make Southwest so much more successful than other low cost carriers in the US. These range from simple tricks, to more in depth ways.
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History
Southwest Airlines' origin livery. Photo courtesy of Bill Abbott via Flickr
Southwest began under a different name- Air Southwest Co. founded by Herbert Kelleher and Rollin King in Texas in 1967. For its time, its business model as revoluti...